I have talked to a lot of people in tech about this at the recent reboot 10 conference here in Copenhagen.

And I think it’s one of the most inspirational things you can know about people, it makes sense to me to actually perspective it into what they are doing now.

Anyway my first job out of college was for apple computers back in 1999. I literally went from my classroom to Cork, Ireland to help build up their european support center which is still located in the same spot today.

This was before Apple Computers where cool! this was when Steve Jobs went back to working at Apple computers ( he did that while I was there)

I even promised myself after troubleshooting mac’s in english, danish, swedish, norwegian, french and finnish (!) that I would never get a mac because I deeply thought that the OS sucked ( and it wasn’t compatible with windows)..
I am deeply in love with my 2,5 year old macbook pro still ( and that comes from a girl who used to wear a pc laptop out in a year or so.

Both me and Apple has come a long way since then.

And I am deeply convinced that my life would have looked differently if I wouldn’t have worked at apple as my first job out of college.

When I got back to Denmark I was literally sucked into a new computer startup and I haven’t really worked for anything else than something evolving the internet. It’s partly Apple’s fault I’m sure.

so what about you - did you first job out of college shape you as much as mine did ?

To those of you who don’t know it - I have a 4 year old daughter, who diggs the internet and looks for the mouse behind the TV.

I have been watching her when she has been playing around on my computer and it’s really amazing to see how her patterns have changed.

Still - what would you think is her favorite things to do on the computer ? - it’s not playing games on the internet. it’s not taking silly pictures with photobooth. It’s the word processor.

Really- she loves anything that can make her learn. When she’s completely cracking up - it is mostly due to her berzerking on the keyboard -and then having mom and dad pronouncing what she has written. Awesome.

here’s a little treat of hers for you :

see it more clearly on my flickr account

she also likes to watch youtube. I know. We talk about social media all the time, but she’s 4 and her favorite thing is the word processor. it makes me wonder. maybe the “blank page” is the more creative app after all.

Yeah. I think so too.

Also one of the newest and simplest things I have found lately is justwatchthesky.com - enjoy - as close to a blank page as it gets..

answer: mainstream doesn’t exist in a community - I would even argue that there is no mainstream anymore.

Anyways I have been researching a bit during the last couple of days, due to my work with Koblo.com -and the key that I found was in good’old Chris Andersons book “the long tail” where he basically argues the winning situation the niche’s has over mainstream - and he even uses music communities as an example ! -

So the argument is battled between the mainstream hitlist vs. recommendation algorithms in a community.

Somehow as the mainstream disappears, the hitlists becomes irrelevant. Or to put it more clearly - I don’t care about a pop chart hitlists if I am into rock’n'roll. Or maybe I do, but I will always get more relevant data if I get a rock’n'roll hitlist..

So RELEVANCY algorithms are key for music communities - as relevancy algorithms are key on amazon.com for books.

so in general hitlists are becoming obsolete - unless they are relevant and “up close” to the users.

it’s kindoff the same idea that is spreading like a wildfire through the advertisement industry - to make ads seem like “relevant information” to the users so they wont notise that it’s an ad…

smart thinking =)

oh - this is crossposted on the koblo blog

David tagged me in his online habits survey - so here goes :

What site do you visit first thing in the morning (after your blog)?

Actually I don’t visit my blog first - I think it’s gmail and then possibly some social networking site and 2 - 3 categories in my feedreader. Also I tend to visit greengirlsglobal.com for whom I have been blogging for a good while now. Then my clients sites to start my working hours for the day.

Name a service that you recently discovered and like?

Hm. that would be podcastmachine, actics and IRL- but a little disclaimer is that a couple of friends are working on them (I am working on IRL myself - and I think it’s a brilliant idea). They do have a huge thing in common though: Vision to change the world, awesome. I don’t know if it’s a service but I am really into the 365days group on flickr these days. It my little creative project…

A blog whose design has impressed you?

My very favorite blogdesign (still) is la petite claudine - I simply love her header - and her blog…

A widget that would really help out but which doesn’t exist yet?

I think all kind of practical proximity widgets has a long way to go still. They really have to be convenient for the users though - otherwise I don’t like widgets…

The last 2.0 book that you’ve read?

I am currently reading presentation zen ( the book), and I finished Clay Shirky’s “here comes everybody” back in April - oh and I am terribly happy for my “how to be a rock star freelancer” book.

An online service that you think will become indispensable?

I really hope that actics will come indispensable, or dothegreenthing - basically services that makes you change the world.

A service that should exist because it’s sorely needed?

I don’t know if it’s a service - but a decision making mechanism that can change the world without have 50 politicians agree upon something before there’s action. I think the world really needs that now. Decisions and actions - no more talking. But services that encourage actions are sorely needed. Services that makes people change their everyday patterns for more sustainability are sorely needed.

i think ethical proximity is gonna be huge in the future.

A blogger or net-entrepreneur whose work you admire?

I really admire people on their way up struggling, who succeeds in the end because of hard work. I admire J C Fischer for putting out his book ( he even made a dedication to me in it !!!!) and I truely and utterly admire Laura Kiralfy who is my partner for the inreallife.dk network for her creativity and her ways of action. Otherwise I will say Chris Messina - for his work with both Barcamps and Coworking… rock on guys.

Im passing the survey on to - well Sanjay (who we are interviewing for Geek Army Knife tonight) and to Elmine