We know that Facebook is not only the most favored social network for business. But we’ve also experienced that all politicians can learn a lesson or two regarding the proper use of the platform to share messages, empower voters, and raise money. Or as our Founder Henriette Weber would say it “Return on Involvement”. The way business uses marketing campaigns for involvement, fan growth and branding with the end goal of increasing sales, is the same exact formula that politicians should use to get the majority vote needed to hurl or keep them in office.
Here’s a couple of facebook tips for politicians:
ROI for every budget. For business, there is always a social media strategy to fit every budget and create positive ROI. Outlining a social media ROI using an approach that is based on time measured goals is a must have for every business. The top three social media goals for businesses is strengthening brands, generating sales and acquiring contacts.
So no matter the size of your budget, politicians should realize that social media is a key investment and should include this into their marketing strategies. Funding should never be an issue, and that’s the beauty of social media. You can build an engaged audience even with low budgets so long as your messages are rocking your community.
Focus on quality, not only on quantity. Successful business pages have intuitively known that follower numbers do not necessarily mean high engagement. Brands with high engagement seem to possess, on the surface, that instinctive knack to create content that rolls well with their community. Believe it folks the rule of the game is not purely divine intervention but mainly perspiration out of hard work and research.
So you better roll up your sleeves, Mr. Politician. Evaluate your content by first using data gathered from your target community to ensure that your messages will resonate glowingly with your audience. Switch up your message content, or try other social media platforms that might be better suited for a particular content. You can for example, use facebook if the message will become too diluted when fitted down to Twitter’s 140 character limit.
Social media and email is still a potent and winning combination. While the buzz surrounding social media seems to cover out the rest of the other handy marketing tools available online, most discerning brands haven’t forgotten about the tested and true marketing tool: Email. And although social media is great for content sharing and engagement in interactive discussions, email has helped businesses convert the results of those initial conversations and engagements into targeted campaigns and long term relationships.
In turn, politicians should never miss out on the huge opportunity that email marketing delivers. You should integrate email into your marketing strategies to achieve the powerful punch it provides when combined with social media. Learning from the business perspective, you should make it very easy to subscribe to email and social updates in a seamless manner.
A picture (and a video) is worth a thousand words. Businesses have been harnessing the power of pictures and videos into their social marketing campaigns. Photos and videos have told the story of the brand and culture quickly, intimately and efficiently. Needless to say, sharing photos and videos with advocates have helped bolster a brand’s presence in the social world.
In the same manner, politicians can employ multimedia to create content for your social properties, using photos and videos or links where fans can take action in every single facebook post. For instance, you can post your speeches to help convey your message to your supporters in a unique way, and you can even extend your social reach further to other social platforms as well.
Business and politics, like oil and water, may first appear to be totally different entities that should take diverse approaches to marketing. Upon closer inspection, however, it’s all too clear that there are deep insights regarding the way brands leverage social media to expand their reach and influence which politicians should examine more closely to integrate into their marketing efforts of developing and maintaining voter engagement. After all, both politics and business cater to the same people with the same aspirations and desires.