"They" say we have a revolution - so do I. Sometimes it's just really good to look back and see what has really changed. Social Media these days are such an overhyped word and everybody and their dog is socalled Social Media Experts - from one point it's something I have a very hard to relating to, having been in this industry for a while, on the other hand it makes perfect sense. around 2000 we where all webdesigners. around 2006 we where all blogconsultants so why not be Social Media Experts in 2010 ? I wonder what we're all going to be next.
A couple of weeks back I went over to see what Good Old was up to over in Malmö - I love their work and I had a meeting there. Halfway through the meeting I am introduced to Martin Berg a sociologist that is researching social media and the social web. He has read all the books and he had some really cool views on why this isn't anything new. I see this Era like "the belle epoque" of the web, which also means that it's transcending and I can see that some of this stuff is just a bit of history repeating, but it does it real fast because of the pace and reach of our social tools (the media) these days - so are we accelerating history in new formats ? I think so.
Anyway there's a research event taking place at the Good Old office in Malmö next week that I am looking so much forward to - and I hope to see you there as well =)
[research, revolution, the belle epoque, social media, social web]
[4 comments]
Something we have always worked with in Toothless Tiger is the
continuous demystification of the tendencies on the internet - starting
out with demystifying blogging, web 2.0 and social media and now we are
working on demystifying the people-driven economy. This means teaching
people more about how you become a social company that can potentially
exist in a conversation between people.
We believe that the
biggest task in the people-centered economy is to set up an ecosystem,
that can get your products and the conversations around it, to find
people, and not getting people to find the product. A part of the era of
browsing through categories and "just looking" is being overruled by an
infrastructure of connectedness where "cool", "popular" and
targetgroups that defines themselves are taking over, and is taking a
stand and proving their points and microsegmentaiton in that way.
First
step for all of us is to get really clear on our identity and our
content so the ecosystem of social media and tools will show who we
really are and what we are trying to be. And then to proactively
starting to involve people. Mark the word "proactive". We think it's key
to the people-driven economy instead of having a reactive approach to
conversations on the web. It all begins with you and what you stand for.
Identity and the development of it becomes more and more important.
Next
step coming up on a Toothless Tiger blog and newsletter near you very soon =)
[people-driven economy, identity, ecosystem, involvement, proactivity]
[0 comments]
Hi guys - I want to crosspost a blogpost that I wrote on henrietteweber.com - but one of our advisors has told me that I can't duplicate content because that makes google mad.
So go to henrietteweber.com if you want to read my rant about how to do real involvement. It's written in one of those moments where I totally rant and that's normally when I provide my best. So I really hope you like it. =)
[involvement, creativity, social marketing, business unusual]
[16 comments]