This year I wanted to do something special for the people who has been supporting Toothless Tiger in various ways and who is a part of the backbone of Toothless Tiger - the community. Those people are people we admire and one of the reason we keep on going and going and going.
So what is a change-ninja ?
a change-ninja is a person who is advocating and preaching change in some ways, it's basically a person who has dedicated their life to change, either in form of their job, their thoughts or the way they speak their mind and voice. A change-ninja is unique. A change-ninja is a physical manifestation from Toothless Tiger - to say that you rock - and that you make a huge difference in the world.
So without further writing here they are:
Now I will put this picture on the Toothless Tiger facebook page and tag the people who to us are a change-ninja. Next time you meet me, you will receive your change-ninja in polymer clay =)...
Happy Christmas everyone =)
[change-ninja, Toothless Tiger, community]
[48 comments]
On September 10th, 2008 Henriette Weber wrote:
Tara Hunt, a friend of mine has her first book "the whuffie factor" coming out in the beginning of April next year. I am looking so much forward to read it because I am sure she has something really great to say about whuffie and online marketing.
So I have also been using Whuffie in some of my talks - but at this moment I think it collides about my thoughts about "return on involvement".
I mean it's both a measurement for something that in it's essence is unmeasurable and is applied to the internet. Yet return on involvement and Whuffie is some of the concerns that I hear mostly when I am out talking to people about this.
If we really look at the key concern here - it's that people needs to find a measurement to put on something as holistically as giving things to others, or to be involved in a community - not for the sales of your product, not for the branding of your company, but because you genuinely feel like you need to be where you customers are.
So how do you teach people how to measure return on involvement, whuffie or online reputation management ? and what should you be measuring ?
What you give or what you get ?
I think the best case scenario would be to measure what you give. I will have to figure out a formula to find out how to measure "what you get" from "what you give"
But I need to think about it a bit more... let me see if I can come up with something...
[return on involvement, whuffie, online reputation management, tarahunt, thewhuffiefactor, onlinemarketing, community, business, marketing, measurement, social media marketing, social marketing, social branding]
[0 comments]
So I have been thinking about yet another thinkpiece - and when Mads posted this morning about real/unreal - I couldn’t help myself starting to write it.
I think what we look at here, is a question between “automatic presence” vs. “real presence”…
Automatic presence is where apps aggregate all your content (basically you can put everything you have in there)… there’s some new lifestreaming stuff coming up as lifestream.fm, ping.fm and identi.ca…
These are good for - if you need to have all your content in one place… and you don’t want to add it all yourself.
the great thing about this is that:
1. as a person it makes a “real” impression of who you are
2. as a company it really makes sense to use this as a form of marketing - it’s great for that..
the bonus is that you don’t need to do anything to be present there.. But they are still aggregators, and in my Point of View aggregation works best if you have something that you also aggregate in your mind.. ( thoughts - putting the best of you out there etc)
Anyway - as I have argued before, these apps are not a community - they are status messages and they show your presence. Nothing more…
now “real presence” is something where you actually need to contribute with something else than your statusmessages and yourself to actually gain whuffie and to be a part of the community..
which is something I preach a lot - you can’t be a real part of a community if you are not present, no matter how many of your RSS feeds you drag into it.
and Whuffie is possibly what we can measure automatic presence vs. real presence in. You don’t get that much Whuffie for automatic presence- unless - I would say, you combine it with real presence…
Real presence = whuffie… real presence + automatic presence = more whuffie… automatic presence: not that much whuffie =)
[aggregation, aggregators, automaticpresence, community, identi.ca, lifestreamfm, pingfm, real, realpresence, RSS, status messages, twitter, unreal, whuffie]
[0 comments]