Demystifying the people-driven economy
On April 21st, 2010 Henriette Weber wrote:
Something we have always worked with in Toothless Tiger is the
continuous demystification of the tendencies on the internet - starting
out with demystifying blogging, web 2.0 and social media and now we are
working on demystifying the people-driven economy. This means teaching
people more about how you become a social company that can potentially
exist in a conversation between people.
We believe that the
biggest task in the people-centered economy is to set up an ecosystem,
that can get your products and the conversations around it, to find
people, and not getting people to find the product. A part of the era of
browsing through categories and "just looking" is being overruled by an
infrastructure of connectedness where "cool", "popular" and
targetgroups that defines themselves are taking over, and is taking a
stand and proving their points and microsegmentaiton in that way.
First
step for all of us is to get really clear on our identity and our
content so the ecosystem of social media and tools will show who we
really are and what we are trying to be. And then to proactively
starting to involve people. Mark the word "proactive". We think it's key
to the people-driven economy instead of having a reactive approach to
conversations on the web. It all begins with you and what you stand for.
Identity and the development of it becomes more and more important.
Next
step coming up on a Toothless Tiger blog and newsletter near you very soon =)
[people-driven economy, identity, ecosystem, involvement, proactivity] [0 comments]