at Next09, Hamburg 5th and 6th of may, I am tranforming my "why every company should be a rock band" ebook into a new speech - the overall theme of the conference is shared economy, but I will be talking about shared branding and where it is that rockbandism is actually helping you a whole lot with your branding. I would maybe even go as far as saying that rockbandism is the precondition for good branding these days. I have been thinking a lot about how you share your brand, mainly I think it's interesting who you want to share it with ?
- It could be your customers, potentiel customers and the market out there, but it could also be your suppliers and your stakeholders. I work with social branding everyday where you actually talk about what return you get from involving your customers in your company (and there's a whole lot of strategic work involved in this question, because why on earth would people involve themselves in your company ? - ta da - rockbandism is why.
And a part of rockbandism is actually to share your brand inwards - aka. making sure your company is authentic and a rockband. If you are a company like innocent drinks it's would take a huge blow to your authenticity if somebody found out that you actually shipped your goods around the world with planes. (They don't - it's not an option for the logistic managers at innocent drinks, planes are out of the question).
So if you really want people to involve themselves in your rockband - you need to share your brand inwards before you share it outwards. Other approaches than that would be a shame.
Another thing that you could share is the management of your brand, where you lead the brand and put the management and decisionmaking out to the users, but again, how do make sure that people actually wants to manage your brand ?
hm. more to come.
ps. crossposted at henrietteweber.com
[social marketing, shared economy, shared branding, rockbandism, branding, marketing]
[1 comment]
this blogpost is nothing that you haven't heard before. I just feel an urge to point it out again. No more interruption! please. It's a mystery to me that some companies can make money by looking at people as eyeballs and continuesly interrupt them with commercial messages that is nowhere near relevant information for the users.
The other day I found a poker ad on a design site. hm. how about putting a design ad on a design site ?
I think relevant information is beginning to become the status quo of advertisement, meaning that the tendency is that we should strive to actually make ads as information. It's kind off what google has created with their adsense programme on their own pages. In some searches you would actually rather click on the advertisement than the organic search string, because the advertisement is much more targeted ( and the companies behind actually means business by buying their way into the searches on google).
just another rant from me =)
hope you're all doing well, and happy new year
[information, ads, marketing]
[37 comments]
So Morten wrote blogpost (in danish) about who was going drive the development of social media marketing. I have raised my hand and say "I". However I don't call my product "social media marketing", "social media marketing" as I see it - is a subcategory to what I do. I do social marketing and branding. Social as "not only in social media" but also social marketing and branding In real life and in other places apart from social media.
I would like to state again and again , that social marketing and branding (and therefore also social media marketing) is not going to happen as "business as usual". It's gonna take quite an effort to make it happen because for it to be as effective as it needs to be (and for the companies to be able to see how much social marketing can be) it cannot be based on the premises of the company - it needs to be based on the premises of the users. Which means that you really have to turn marketing upside down for it to work, hell I don't even know if you can call it marketing anymore.
but anyway, just wanted to say that if you need social media marketing - I am also your girl =)
[social media marketing, social marketing, social branding, marketing, business]
[3 comments]