A while back I decided to turn some of the key messages of my book "return on involvement - how to use social web to create business unusual" into a manifesto. A manifesto I would hope people would hang up in their offices to think about the changing business environment we are currently living in. Also I made the manifesto to underline some of the things in my work that I think is really important and that you really have to be aware of.
So here it is... fell free to share it and reproduce it, oh and if it makes a lot of sense to you, I would be SO happy to hear about it if you decided to put it up anywhere in your office..
[involvement, manifesto, return on involvement]
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So as a part of the promotion for my book "Return on involvement - how to use the social web to create business unusual", I have done 20 videos in english (so far) that lies on the facebook page for Return on involvement. It gives a very good insight on my personal take on things and has a very hands on approach.
Anyway they are so much fun doing - so I thought I would share them here as well.
[return on involvement, social marketing, business unusual]
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So I haven't mentioned it here really in full, but I have recently self-published my first book entitled "Return on Involvement - how to use the social web to create business unusual". It has been a real fantastic/hard thrillride where I have found myself on a basketball court outbattling and being faster the rest of the danish publishing industry. not top-down but down-up. I have sold a lot of books by now and the orders keeps coming in, by word of mouth mostly.
So how did I do a self-publish thing in Denmark that has turned out to be a succes ?.
step 1: releasing the introduction for free as a teaser to the book - people could download it and share + print it if they wanted to.
step 2: a somewhat pr 2.0-ish pressrelease - what I thought would be do-able in Denmark...
step 3: the facebook page
step 4: the guerilla posters around the city
step 5: the launchparty - champagne and cupcakes for the people
step 6: launching the books own webpage : weloveroi.com
step 7: contacting the media, libraries and bookstores to get them to take the book on - which they did.
step 8: talk to people about the book and ask them for endorsements of it - if they like it.
step 9: doing one minute videos of the most important ideas (and beyond) of the book and publish it on the facebook page + youtube.
so this is where I am now - the next steps are what will be happening in the future (if I don't change my mind)
step 10: make the e-book ready for sale
step 11: give away 1/3 of the book for free
step 12: 2nd pressrelease
step 13: workshops
step 14: repeat with new initiatives
step 15: starting up the english/german/swedish part of the book in the end of november (already partly translated)
So the above mentioned is my plan... what I really really like about this is that there is so many thing that the publishing houses don't do (as well as companies) because they are waiting around for proof that it works... Well guys when that proof comes - everybody will be doing it.
I plan to have the first 1100 copies sold in Denmark by December. Then it's time to review if I will do a 2nd print.
Anyway I guess my point is - don't wait for proof. Remarkability ratings are down a lot if you have proof that it works (which means that other people has done it as well. I know it works.
[return on involvement, social marketing, business unusual]
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