So Morten wrote blogpost (in danish) about who was going drive the development of social media marketing. I have raised my hand and say "I". However I don't call my product "social media marketing", "social media marketing" as I see it - is a subcategory to what I do. I do social marketing and branding. Social as "not only in social media" but also social marketing and branding In real life and in other places apart from social media.
I would like to state again and again , that social marketing and branding (and therefore also social media marketing) is not going to happen as "business as usual". It's gonna take quite an effort to make it happen because for it to be as effective as it needs to be (and for the companies to be able to see how much social marketing can be) it cannot be based on the premises of the company - it needs to be based on the premises of the users. Which means that you really have to turn marketing upside down for it to work, hell I don't even know if you can call it marketing anymore.
but anyway, just wanted to say that if you need social media marketing - I am also your girl =)
[social media marketing, social marketing, social branding, marketing, business]
[3 comments]
On September 10th, 2008 Henriette Weber wrote:
Tara Hunt, a friend of mine has her first book "the whuffie factor" coming out in the beginning of April next year. I am looking so much forward to read it because I am sure she has something really great to say about whuffie and online marketing.
So I have also been using Whuffie in some of my talks - but at this moment I think it collides about my thoughts about "return on involvement".
I mean it's both a measurement for something that in it's essence is unmeasurable and is applied to the internet. Yet return on involvement and Whuffie is some of the concerns that I hear mostly when I am out talking to people about this.
If we really look at the key concern here - it's that people needs to find a measurement to put on something as holistically as giving things to others, or to be involved in a community - not for the sales of your product, not for the branding of your company, but because you genuinely feel like you need to be where you customers are.
So how do you teach people how to measure return on involvement, whuffie or online reputation management ? and what should you be measuring ?
What you give or what you get ?
I think the best case scenario would be to measure what you give. I will have to figure out a formula to find out how to measure "what you get" from "what you give"
But I need to think about it a bit more... let me see if I can come up with something...
[return on involvement, whuffie, online reputation management, tarahunt, thewhuffiefactor, onlinemarketing, community, business, marketing, measurement, social media marketing, social marketing, social branding]
[0 comments]
I had a chat yesterday evening with my wonderful husband about all things web (very normal for a dinner conversation at our house). We talked about how community and presence marketing differed from other sorts of marketing and how it made companies use their online presence (elsewhere than their own site as a marketing tool)...
The reason we started talking about this was that one of our friends has made a web application and he is only picking bits and pieces from a community marketing idea that I have helped him out with. This is my eyes, is of course, wrong. In my eyes, it means that the flow of this web app ( or of any online activity) is decreasing.
- it's like blogging to make you look good, instead of blogging to be transparent, where you show the good, the bad, AND the ugly
The strength of all these wonderful new webtools is not just marketing - they are awesome as a package, and real awesome to give your company a conversational face on the internet - which is not just your webpage, but your profiles everywhere else.
You can't be present everywhere (and you shouldn't be).. but the tools that you choose to use, to "market" yourself.. you should use them fully. you should see them as your primary online marketing tool. and you should keep maintaining them and using them (kindoff like old networking strategies on new bottles)..
Flow is the experience that you give the user when he meets you, its what lulls him into the fantastic universe of well "everything you". It's where he starts to get you, to understand what you are about, what vision and mission you have, and most importantly: how you bring him value.
...
Oh and btw - I am looking forward to see ya'll at reboot this thursday and friday, where I have listed a speaking proposal about "return on involvement"... also, tomorrow IRL is having a COMPLETELY FREE community workshop with Pedro Custodio at CBS...( send me a mail to join us =)
[social media marketing, social marketing, social branding, reboot, blogging, value, presence-marketing, community-marketing, IRL, inreallife, Pedro, web-application, flow, webtools, conversationalface, everything-you, community-workshop]
[3 comments]