Category Archives: Cases

April 18, 2013 Henriette Weber wrote:

Brand sharing: Be playful and adaptive

In today’s ferociously competitive economy, successful companies need to position themselves by offering outstanding value, conducting business all throughout the supply chain with integrity. With brand sharing they need to make a strong impression in their community with thoughtful outreach Read more

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March 12, 2013 Henriette Weber wrote:

Brand sharing = brand value + consumer value

Way back in 2009, Henriette shared some thoughts on brand sharing. Her post talked about being authentic and sharing your brand inward before you can share it outward. Many things in the market have changed since then. In today’s marketplace hyper Read more

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February 25, 2013 Henriette Weber wrote:

Brand activism: why Ben & Jerry’s is so inspiring

We have been on the lookout for some cool, inspiring brand with a unique approach to business and social activism – in a hippie sort of way. To qualify for our search, a brand should have integrated the social and Read more

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February 14, 2013 Henriette Weber wrote:

Newsjacking: can you act as fast as Oreo under SuperBowl?

Let’s face it – Superbowl 2013 is all about viewership and commercials. And if you want to get a part of that you can choose to pay a gazillion dollars, or you can do what Oreo did under SuperBowl 2013: Read more

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January 11, 2013 Henriette Weber wrote:

Our KAiKU case is online

We have gotten our KAiKU case up on Toothless Tiger. KAiKU came to us and wanted us to help them get a better hold on digital branding, identity and social media. We made a full mini-strategy including an action plan Read more

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