Category Archives: trends

April 30, 2014 Henriette Weber wrote:

Brand megatrend coming up: Brand activism

We can see something coming up in the brand crystal ball, something that we have been toying around with a lot. Led by our CEO Henriette Weber we are now ready to preach one of the next tendencies and or Read more

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April 25, 2013 Henriette Weber wrote:

4 powerful real-time newsjacking casestudies

There has been so much discussion about the way brands engaged events and people in real time. There is a lack of newsjacking casestudies. So we’ve been digging up some cool examples on the internet, just for you. While there Read more

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February 6, 2013 Henriette Weber wrote:

Why brand ambassadors and brand advocacy should be top priority

Why should you get brand ambassadors to advocate your company? We talk to a lot of people about digital strategies, implementation, planning and social media. A couple of weeks ago we met up with a company that had 40.000 likes Read more

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November 27, 2006 Henriette Weber wrote:

The approach to Social Media

I am currently working on some scribblings about stories, storytelling, social media and storyliving that I want to have published on Change This! anyway I am sitting here with my WIFI shut off not to be disturbed – and out comes Read more

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