Tag Archives: brand activism

April 30, 2014 Henriette Weber wrote:

Brand megatrend coming up: Brand activism

We can see something coming up in the brand crystal ball, something that we have been toying around with a lot. Led by our CEO Henriette Weber we are now ready to preach one of the next tendencies and or Read more

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February 25, 2013 Henriette Weber wrote:

Brand activism: why Ben & Jerry’s is so inspiring

We have been on the lookout for some cool, inspiring brand with a unique approach to business and social activism – in a hippie sort of way. To qualify for our search, a brand should have integrated the social and Read more

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