Tag Archives: brand sharing

April 18, 2013 Henriette Weber wrote:

Brand sharing: Be playful and adaptive

In today’s ferociously competitive economy, successful companies need to position themselves by offering outstanding value, conducting business all throughout the supply chain with integrity. With brand sharing they need to make a strong impression in their community with thoughtful outreach Read more

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March 12, 2013 Henriette Weber wrote:

Brand sharing = brand value + consumer value

Way back in 2009, Henriette shared some thoughts on brand sharing. Her post talked about being authentic and sharing your brand inward before you can share it outward. Many things in the market have changed since then. In today’s marketplace hyper Read more

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