Tag Archives: branding

April 2, 2013 Henriette Weber wrote:

Who among your peers makes the best brand ambassadors?

In an earlier post, we discussed the need for brand ambassadors to advocate your company. These dedicated peers are a key part of our sales process because they rave and sing to the high heavens about the wonders of our Read more

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March 12, 2013 Henriette Weber wrote:

Brand sharing = brand value + consumer value

Way back in 2009, Henriette shared some thoughts on brand sharing. Her post talked about being authentic and sharing your brand inward before you can share it outward. Many things in the market have changed since then. In today’s marketplace hyper Read more

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January 11, 2013 Henriette Weber wrote:

Our KAiKU case is online

We have gotten our KAiKU case up on Toothless Tiger. KAiKU came to us and wanted us to help them get a better hold on digital branding, identity and social media. We made a full mini-strategy including an action plan Read more

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May 26, 2011 Henriette Weber wrote:

It’s ok to be awesome, you know?!

So I’ve recently noticed that there are some cool, cool companies out there, who seem a little bit afraid to acknowledge just how awesome they really are – and I think that it’s a bit of a shame.  Of course Read more

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May 20, 2011 Henriette Weber wrote:

HEY! – we didn’t sign up for your newsletter ?

It’s starting to occur to me more and more. People who puts you on a newsletter list or a PR list because they think you would want to be there. Because they think you would see their spam as relevant Read more

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December 15, 2010 Henriette Weber wrote:

Lessons learned at the Le Web 10 conference in Paris last week

I was so lucky that I got an official blogger pass for the Le Web conference in Paris last week (this was due to my english blog on henrietteweber.com, and the two danish blogs I run on erhvervsbladet.dk (about social business) and Read more

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May 12, 2009 Henriette Weber wrote:

Why should we ever engage ourselves in brands ?

Im just back from next09 in Hamburg and Disruptive Media in Stockholm (you can find my talk here). It has been a hectic but really learningful week, filled with great people, great talks and new insights. This morning I watched Read more

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April 15, 2009 Henriette Weber wrote:

Thoughts on shared branding

at Next09, Hamburg 5th and 6th of may, I am tranforming my “why every company should be a rock band” ebook  into a new speech – the overall theme of the conference is shared economy, but I will be talking Read more

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March 26, 2009 Henriette Weber wrote:

Can you enter a brand – a new touch on brand identity.

Due to my latest blogpost on Toothless Tiger, especially the “user generated context” has reallly got me thinking about not being talked to by brands, interacting with brands but actually enter a brand. If user generated context actually holds water, Read more

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