Tag Archives: newsjacking

April 25, 2013 Henriette Weber wrote:

4 powerful real-time newsjacking casestudies

There has been so much discussion about the way brands engaged events and people in real time. There is a lack of newsjacking casestudies. So we’ve been digging up some cool examples on the internet, just for you. While there Read more

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February 14, 2013 Henriette Weber wrote:

Newsjacking: can you act as fast as Oreo under SuperBowl?

Let’s face it – Superbowl 2013 is all about viewership and commercials. And if you want to get a part of that you can choose to pay a gazillion dollars, or you can do what Oreo did under SuperBowl 2013: Read more

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