Tag Archives: return on involvement

December 16, 2009 Henriette Weber wrote:

The involvement manifesto

A while back I decided to turn some of the key messages of my book “return on involvement – how to use social web to create business unusual” into a manifesto. A manifesto I would hope people would hang up Read more

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November 24, 2009 Henriette Weber wrote:

Videos on return on involvement, business unusual and social marketing

So as a part of the promotion for my book “Return on involvement – how to use the social web to create business unusual“, I have done 20 videos in english (so far) that lies on the facebook page for Read more

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October 5, 2009 Henriette Weber wrote:

Tricking the publishing houses and doing the things they don’t

So I haven’t mentioned it here really in full, but I have recently self-published my first book entitled “Return on Involvement – how to use the social web to create business unusual”. It has been a real fantastic/hard thrillride where Read more

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May 29, 2009 Henriette Weber wrote:

A couple of reasons why I don’t want to engage in your brand online.

1. you mainly do producttalk – so you got the conversation thing going on – apart from no one is answering.  you blog about your products, you blog about how great you are – and I don’t really care to Read more

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May 12, 2009 Henriette Weber wrote:

Why should we ever engage ourselves in brands ?

Im just back from next09 in Hamburg and Disruptive Media in Stockholm (you can find my talk here). It has been a hectic but really learningful week, filled with great people, great talks and new insights. This morning I watched Read more

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April 30, 2009 Henriette Weber wrote:

speaking at two conferences: Next09 and Disruptive Media

I completely forgot to tell you guys that I am speaking at two conferences in the next week: Next09 in Hamburg and Disruptive Media in Stockholm. At Next09 I will present my ideas on Rockbandism and at Disruptive media I Read more

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January 12, 2009 Henriette Weber wrote:

The 5 main differences between blogs and communities

During a workshop I did on the 7th of January for In Real Life I actually think I found the main differences between companies implementing blogs, and companies having an online presence in a community. They have a lot of Read more

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October 15, 2008 Henriette Weber wrote:

Introducing the “school of cool”

Im lying on my bed in my hotelroom in Lisbon. I am in town for the shift08 conference where I have the pleasure of both bearing the official titel of “super duper advisor” and giving a talk on “why every Read more

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September 10, 2008 Henriette Weber wrote:

“what you give” and “what you get” – or thoughts on Return on Involvement, Whuffie and online reputation management.

Tara Hunt, a friend of mine has her first book “the whuffie factor” coming out in the beginning of April next year. I am looking so much forward to read it because I am sure she has something really great Read more

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May 28, 2008 Henriette Weber wrote:

how to measure “return on involvement”

Ever since I first heard the term ” return on involvement” I have been wanting to investigate it further… I love that some smart people (who I have no idea who is – sorry) says that the future of business Read more

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