Tag Archives: value

May 12, 2009 Henriette Weber wrote:

Why should we ever engage ourselves in brands ?

Im just back from next09 in Hamburg and Disruptive Media in Stockholm (you can find my talk here). It has been a hectic but really learningful week, filled with great people, great talks and new insights. This morning I watched Read more

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August 22, 2008 Henriette Weber wrote:

newsletters ? about yourself or about the industry ?

There needs to be a fair amount of well lets call it “selfinsight” in a company. But when you do something like, let’s say, send out an extraordinary newsletter with the only purpose of announcing stuff about yourself ( aka. Read more

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June 24, 2008 Henriette Weber wrote:

flow in community marketing and finding “everything you”

I had a chat yesterday evening with my wonderful husband about all things web (very normal for a dinner conversation at our house). We talked about how community and presence marketing differed from other sorts of marketing and how it Read more

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May 28, 2008 Henriette Weber wrote:

how to measure “return on involvement”

Ever since I first heard the term ” return on involvement” I have been wanting to investigate it further… I love that some smart people (who I have no idea who is – sorry) says that the future of business Read more

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