Twingly approached us because they needed to launch a product within the tech industry in Denmark. We made them a tiered strategic plan on who to approach and how we thought we should approach them. Then we started to talk to people in Denmark both with influencers in Twingly’s target group but also with bigger technology sites and other people interested in startups and new functionalities within search on the social web. We created pressreleases for Twingly, and made they communication stand out in terms of the current trends in Denmark and tapped into different conversations about search on the social web.  Also we appointed some of the key influencers to use the product and gave them first hand looks and walkthroughs of the product.
Here’s what the CEO of Twingly has to say about our work:
Henriette Weber of Toothless Tiger was Twingly’s PR spokes person in Denmark for a big launch which also involved PR agencies in Stockholm, London and San Francisco. She went above and beyond and added a lot of value by providing strategic advice during the launch. I would highly recommend her to anyone that need to do social media, PR and strategy in DenmarkMartin Källström, CEO Twingly
Want to hear how we can help you launch in Denmark? contact Henriette Weber on henriette@toothlesstiger.com or on +45 29727515