Jane Vestergaard and Ann Riemer Eis are two people we respect enormously. Not only because of their vision about educational play for everybody, but they also put so much action behind the words “educational play” that it can take your breath away.
That’s also the reason why we where ecstatic when they chose us as playmates when they needed the whole area between social and digital expanded into their business game, supporting their fantastic vision about educational play, their marketing and their branding.
The purpose was to get potential clients involved in legeakademiet through their identity as well as the vast knowledge and passion for play that there is behind the company.  A part from that, we needed them to really prioritize the online tools they chose to use - facebook and legeakademietsblog.dk as well as their sms initiativ: Kloge Åge, setting up a structure that made them a more listening and proactive business on the internet.
We started out by doing a social media strategy in firm collaboration with them, so it matched their resources and the way they worked. We defined what areas of content needed more work, and the areas which gave the most value to their surroundings and potential clients. Building upon that, we created a larger, detailed actionplan and a blogger relationship program where we operated in the practical field of implementation, something we love to get our hands into. We helped to create the blog on legeakademietsblog.dk and the facebook page became a central part of the execution.
We still help legeakademiet by executing content on social media and on the blog, and we’re making sure that the digital and the social system behind the content is helping us achieve the goals we set up, so that legeakademiet – also when facebook might not be the hottest thing on planet earth in about 5 years time – can take their network with them to the “next big thing” and thereby we have created a social company regardless of what social media they use.
The result is an ever-increasing traffic to legeakademiet.dk and more response from their satisfied clients. A part from that, legeakademiet knows more and more about where their potential clients are and how they can help them, not just with super cool toys, but also by giving valuable content to their surroundings.
Here’s what Jane and Ann has to say about our work for them:
The first time we met Toothless Tiger, was at an e-commerce conference where Henriette Weber did a talk about social media.  She knew so many cool words within the industry that we quickly realized that she also had to know a lot about it.
We waited a while to contact her though because we thought it might be overkill to have such a Guru on the sideline when we were just us.
We had a meeting with Toothless Tiger where we spoke about our future ideas and the possibilites with social media and we quickly found out that we couldn’t continue without them.
When you meet Henriette Weber at first you’re thinking “what on earth can I get out of this” , so really you could say that Henriette is kind of like social media herself – because you’re also thinking “what on earth can I get out of this” when you approach it as a company.
But when Henriette started working with us a lot of things happened. We got a social media strategy about what we should start off with, and which tendencies that were within our field in Denmark and internationally. We got different proposals about what we could start off with. Scenarios on what you could do, which we just had to choose between and integrate in our own world. It took some effort to begin, but it was all gathered in the report so we just needed to get to action mode and begin.
Toothless Tiger made a very big deal about what identity we needed and that it was us who were behind everything we did – everything else will be found out “out there” because of the transparency of social media.
We’re now 9 months in and we have a facebook page with an increasing number of ‘likes’.
We have found out what we need to use social media for.
We have a blog which we use for another type of communication than facebook, and then we have “kloge åge” our text message service – that became a free service because of Henriette, it turned out to be one of the best advice we’d ever recieved.
Henriette Weber who has helped us is a Zauber Frau within Social media. She lives exactly what she believes in, which makes her so convincing.
There’s no doubt in our minds that we are getting business out of social media, because we took them serious and made them a strategical asset of our company. We can’t directly measure it, but we can directly feel it.
Want to hear more about what we can help you with ? contact Henriette Weber on henriette@toothlesstiger.com or on +45 29727515